PRINT PUBLICATION
Complete Sports (CS) is Nigeria’s number one all-sports daily newspaper. It was first published in December, 1995. It is the most-widely-read sports publication in Nigeria. (All Media and Product Survey (AMPS) research, 2008 and 2009).
Complete Sports (CS) is published by Complete Communications Limited (CCL). CCL is the oldest and longest-running sports publishing group in Nigeria. It was established in 1984 but incorporated as CCL in 1987.
Other publications in the CCL stable are Complete Football (CF) magazine (established in 1985) and International Soccer (i-Soccer) which was originally established as International Soccer Review (ISR) in 1990.
The group had also previously published Sports Souvenir, Nigeria’s first weekly sports newspaper (1984), Climax magazine (1988), Complete Football International (1994) and Complete Football Extra (1995). .
FLAGSHIP
Complete Sports (CS) is currently the flagship publication in the CCL Group. Complete Sports Saturday (CSS) is the Saturday edition.
FOCUS
The primary focus of CS and CSS is sports news about Nigeria and the exploits of Nigerian sportsmen and women both at home and abroad, particularly the footballers.
CIRCULATION
CS and CSS are circulated nationwide in Nigeria and partly in neighbouring countries Benin Republic and Cameroun.
Complete Sports newspapers have the largest circulation figures in Nigeria in the sports category and the second largest circulation in the general newspaper category (AMPS research, 2008 and 2009)
READERSHIP
CS and CSS are read mostly by young and middle aged males between 13 and 55years of age (75%). Older male and women make up the rest (25%).
ONLINE PUBLICATION
Founded in 2005, Complete Sports became Nigeria’s most-widely read daily sports online publication. Complete Sports has been built on its celebration and support of Nigerian Sportsmen and Women, home and abroad.
GROWTH
With over 4.5 million users a year, Complete Sports has evolved to become a truly global operation, with rapidly expanding audiences across wider Africa, Asia, North America and the UK. Combining the latest football and sports news, live scores, analysis, predictions and betting reviews, Complete Sports has become the go to destination for sports and betting fanatics across the world.
BETTING
Sports betting has almost become a national past-time in Nigeria, with an estimated 60 million Nigerians placing a bet in 2019, a number which will have only grown since. With internet connectivity, smart phones and demand for online gambling growing across the world, we made it our mission at Complete Sports to ensure users would be able to get the best predictions, offers and bonuses, regardless of which country they were visiting from. We have a dedicated team of experts researching and providing best in class betting insights, tips and predictions, covering multiple completions and sports.
VISITORS
- 80% of users visit Complete Sports on their mobile, of which 70% do so on an Android device,
- 25% of users come from Nigeria, with South Africa coming in second with 10%.
- The remaining 65% can be found across other African Countries, Asia, Europe and the US.
- India, Egypt, Thailand and the Philippines are growing exponentially, and are expected to increase further as additional sports and language localisation expands.