Oshoala To Launch Girls Empowerment Campaign

Super Falcons striker, Asisat Oshoala has been selected by Liverpool Ladies FC to be part of a campaign tagged ‘ThisGirlsGoal’.

Other Liverpool Ladies players selected for the campaign alongside Oshoala include Natasha Dowie, team captain Gemma Bonner
and also England’s Women’s World Cup star, Fara Williams.

The campaign launches with a powerful video that will star Dowie, Bonner and Oshoala.

According to the club’s official website, the campaign which is initiated by Standard Chartered Bank and Liverpool Ladies FC, is designed to create and facilitate a conversation about the challenges faced by adolescent girls around the world.

Also it aims to identify existing negative stereotypes and smash them, replacing them with empowering and inspirational messages instead.

Payal Dalal, head of education and girls programmes at Standard Chartered Bank, said: “Around the world, girls aren’t given the opportunities they deserve: they are denied education, employment and equality. We want to refute the detrimental socio-cultural norms that oppress girls globally.

“And after the amazing performances we saw at the FIFA Women’s World Cup in Canada, what better way to highlight these issues than with the powerful and inspirational Liverpool Ladies players?

We hope that by working together we can help to give a voice to girls around the world, and shatter those negative stereotypes.”
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