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Power Horse Introduces Beach Soccer African Trophy Durban

Renowned energy drink POWER HORSE is  launching an eight team tournament set in the South African beach paradise Durban in March 2015.

Beach Soccer means spectacular moves, top speed and athletic power! For this reason, Austrian energy drink company POWER HORSE has been a partner of the sport for years and is now introducing another highlight – the POWER HORSE African Trophy.

The drink with the black stallion as its trademark has been supporting players, teams and events around the world including Brazil, Nigeria, Germany, Spain, Morocco and the United Arab Emirates.

Now it extends its wide sports engagement in Africa – POWER HORSE is also official sponsor of the African Nations Championship – by holding the inaugural POWER HORSE African Trophy in Durban on March 6-8 2015, featuring South Africa, Ghana, Cote d’Ivoire, Morocco, Mozambique, Nigeria, Senegal, and Seychelles.

Joan Cusco, Beach Soccer Worldwide Executive Vice-president, highlighted the importance of this event, assuring that “the Power Horse Beach Soccer African Trophy Durban 2015 will become a key event on a continent naturally gifted for beach soccer.”

Host nation South Africa will open the event and, aside from the entertainment on the pitch, hot local music acts, sizzling cheerleaders, and sponsor activations will excite the fans.

To ensure long term sustainability, Beach Soccer Worldwide and POWER HORSE will be donating two full beach soccer pitches to run activations year round and to make Beach Soccer a family friendly, safe and fun activity at the beach.

Founded in 2004, POWER HORSE established its products as a leading brand in the premium segment of energy drinks. POWER HORSE is represented in more than 50countries worldwide and it is the leading energy drink in wide parts of Africa and the Middle East. The product range includes the classic POWER HORSE regular, the calorie reduced POWER HORSE sugar free and the flavored POWER HORSE Energy Cola.

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