In addition, and as a consequence of all the above, sports will start to produce in a large, steady stream many more and consistent athletes who will win trophies and medals, and enhance the international image of Nigeria!
That’s why a simple, clear, practical, functional, and uncomplicated plan must be put in place to drive Nigerian sports into the new era. We have been part of the call and struggle for change. Now that change has finally come, our excitement is building.
The field is virgin. The territory is largely untouched, untapped and not spoilt. Sports can become a national cash cow without disturbing the country’s political and economic equilibrium. It is a silent contributor that requires looking at through the right lenses for it to be fully appreciated.
For those of us in the business, we see an opportunity to escalate the level of discourse that will promote sports and the business of sports in Nigeria in the new dispensation, beyond the medals to be won at major competitions.
With the political will to back it, the sky will be the limit for sports in Nigeria!