By Mumini Alao: Nigerian Breweries Plc have reached an agreement with the Nigeria Football Federation to become the official sponsor of the Super Eagles, Completesportsnigeria.com has been exclusively informed.
A source privy to the deal told CSN that the partnership agreement was sealed recently with the announcement set to be made soon.
The NFF have lately attracted a lot of corporate goodwill on the back of the Super Eagles’ qualification for the Russia 2018 FIFA World Cup, with the likes of Coca-Cola, Payporte and WAPIC signing long-term sponsorship agreements with the governing body.
The NB Plc deal, CSN learnt, represents the drinks giants’ foray into national team football after their heavy involvement with European club football and the Nigeria Professional Football League.
The bottlers of Star Lager, Gulder and Heineken currently have big money partnership deals with Chelsea, Arsenal, Barcelona, Real Madrid, Paris Saint-Germain and Juventus as well as Star being the official beer of the NPFL.
The Super Eagles deal, according to CSN sources, is to provide balance in the company’s activities and to key in into international football which unifies the Nigerian public.
Although details of the deal are kept under wraps, CSN was told that NB Plc did not hesitate in meeting the NFF’S valuation and an agreement was quickly reached.
The NFF have been active since the Super Eagles’ World Cup qualification, securing high-profile warm-up friendlies for the team against England, Poland, Czech Republic, Serbia and Congo.
The Super Eagles will face Croatia, Iceland and familiar foes Argentina in Group D of the World Cup in Russia.