Dear readers, your number one sports paper COMPLETE SPORTS will sell for N100 (One hundred naira) cover price beginning from Friday, June 1st, 2018.
We have been forced by circumstances beyond our control to take this difficult decision in order to ensure that you continue to enjoy and be entertained by your beloved publication.
It’s on record that COMPLETE SPORTS has been sold for N50 cover price since the year 2010. During the intervening years, the combined forces of inflation, Naria devaluation, scarcity of foreign exchange and general recession in the Nigerian economy have resulted in significant increases in the cost of goods and services. Today, N50 cannot buy a bottle of soft drink or a good loaf of bread.
All this while, we had resisted the pressure to increase our cover price by absorbing additional costs on newsprint, ink, plates and other consumables all of which are imported with expensive foreign exchange. But now, we have reached the limit of our ability to subsidise the cover price.
COMPLETE SPORTS is relying on the love, loyalty and understanding of our readers as we take this difficult step.
Your support and loyalty have been our mainstay since we launched out as Nigeria’s first sports publishers more than 30 years ago. Your love and support have made COMPLETE SPORTS the current most widely-read publication in Nigeria. We need that support and loyalty now more than ever before as we launch our new cover price of N100.
In return, you are guaranteed an even better sports coverage and reportage from our team of editors, reporters and columnists. For example, you all still remember the huge investments that we made recently to bring you exclusive coverage of the Super Eagles World Cup qualifying campaign from Lusaka to Uyo and from Yaounde to Algiers. Now that we’re going to the 2018 FIFA World Cup proper in Russia, be assured that COMPLETE SPORTS will lead the way again to give you full value for your money. That’s why you made us your Number One.
Thank you, dear loyal readers of COMPLETE SPORTS. God bless you, AMEN.