World heavyweight boxing champion of the world, Anthony Joshua OBE, has signed a one year deal with renowned bookmaker, William Hill, to be the firm’s global brand ambassador.
Joshua joins William Hill’s current brand ambassador team, which already includes Sir Anthony McCoy, Kirsty Gallacher and Robbie Savage.
Joshua is expected to represent the bookmaker and feature in William Hill’s integrated advertising campaigns over the next year and beyond.
On the deal, Joshua told William Hill official website; “I am pleased to partner with William Hill. We are both leaders in our fields so it was only right to go ‘all in’ with them! They are promoting and marketing boxing to a huge audience outside of our industry which is something I am passionate about
“It is important for me to work with brands who understand the journey I am on and the dedication it takes to become undisputed heavyweight champion. I have been really impressed with the team at William Hill and I am looking forward to a long and successful partnership.”
Joshua will take on Alexander Povetkin on the 22nd of September as he defends his WBA, WBO, IBF and IBO world titles at Wembley Stadium.
A win for Joshua will see him become the first undisputed world heavyweight champion since Lennox Lewis in 2000.