In a statement that's likely to kick up a storm, Manchester United manager Jose Mourinho says the world-record €222million fee Paris Saint-Germain are poised to pay to sign Neymar is "not expensive".
The Brazilian is on the brink of an incredible departure from Barcelona in a transfer that will dwarf United's €105m (£89.3m) paid last year to Juventus when they brought Paul Pogba back to Old Trafford.
"When we signed Paul Pogba, I said he was not expensive," Mourinho said after United's 2-1 friendly win over Sampdoria on Wednesday.
"Expensive are the ones that get to a certain level without a certain quality. I don't think £200m for Neymar is expensive.
"Expensive is the fact there will now be more players at £100m, more players at £50m, more players at £60m – that's the problem.
"Neymar is one of the best players in the world, so commercially that is very strong but the problem is not Neymar – the problem is the consequences."
The 25-year-old Brazilian's imminent move has to led to questions as to how PSG can afford such a significant fee without breaching UEFA's Financial Fair Play regulations.